The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Child Wedding Cards
Agency: IMPACT BBDO / Dubai
Client: UN Women Category: Print & Promotional for Good
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Print & Promotional for Good
Braided History
Agency: DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client: L'Oréal Caribe / Mizani Category: Print & Promotional for Good
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Print & Promotional for Good
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove Category: Print & Promotional for Good
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders) Category: Print & Promotional for Good
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke Category: Print & Promotional for Good
Award:
2025 Print & Promotional Gold Pencil
Agency:
IMPACT BBDO / Dubai
Client:
UN Women
Title:
Child Wedding Cards
Category:
Print & Promotional for Good
Annual ID:
OS25_PT004G
Award:
2025 Print & Promotional Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Print & Promotional for Good
Annual ID:
OS25_PT010S
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client:
L'Oréal Caribe / Mizani
Title:
Braided History
Category:
Print & Promotional for Good
Annual ID:
OS25_PT022B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Print & Promotional for Good
Annual ID:
OS25_PT023B
Award:
2025 Print & Promotional Merit Award
Agency:
Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client:
Dove
Title:
10 vs 10
Category:
Print & Promotional for Good
Annual ID:
OS25_PT034M
Award:
2025 Print & Promotional Merit Award
Agency:
BETC / Paris + Sovage / Paris + GUM / Paris
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Print & Promotional for Good
Annual ID:
OS25_PT035M